In the post-epidemic era, hardcover smart door locks will usher in better development opportunities

In the 5G era, the interconnection of everything and extremely low latency will bring great changes to personal life and economic and social development. With the gradual popularization of 5G intelligence in the country, smart home products can solve interconnection problems, break down barriers, and bring consumers a better smart life.

In the 5G era, the interconnection of everything and extremely low latency will bring great changes to personal life and economic and social development. With the gradual popularization of 5G intelligence in the country, smart home products can solve interconnection problems, break down barriers, and bring consumers a better smart life. As an important part of smart home products, smart door locks have become increasingly popular in the smart door lock market, mainly due to the convenience the product itself brings to consumers' lives. Nowadays, many well-known real estate developers also use the installation of smart locks as the delivery standard for fine decoration. According to the survey data of Aowei Cloud in April 2020, there were 504 new hardcover properties opened in January-April 2020. , of which 325 hardcover properties are equipped with smart door lock products.

From January to April 2020, the number of fully furnished and hardcover smart door locks in the market was 47,600 units, a year-on-year increase of 17.8%

As of January-April 2020, the number of newly launched projects in the hardcover market was 438,000, a year-on-year decrease of 55.8%; while the number of hardcover housing projects equipped with hardcover smart door lock components opened a total of 288,000 units, a decline compared with the same period last year 40%, but its hardcover smart door lock parts matching rate was 65.7%, an increase of 17.3 percentage points compared with the matching rate share in the same period last year.

In the hardcover smart door lock market, the share of new first-tier cities accounts for nearly 40%, and first-tier cities lead the positive growth

From the perspective of city level, from January to April 2020, the hardcover smart door lock market accounted for 39% of the new first-tier cities, which was 6.9 percentage points higher than the share structure of the same period last year. Second, the share structure of first-tier cities accounted for 8.8%, an increase of 4.3 percentage points compared with the share of the same period last year. The share of second-tier cities and fourth-tier cities has declined to varying degrees.

In terms of year-on-year growth, only the first-tier cities showed a positive growth, with an increase of 18.3% compared with the same period last year. While other cities have declined to varying degrees, the decline in new first-tier cities, second-tier cities, and third-tier cities is still far lower than that of the hardcover market (-55.8%).

The growth rate of the TOP10 cities supporting smart door locks is higher than the market, and Kunming and Guangzhou have increased by multiples

From the perspective of cities: From January to April 2020, the share of TOP10 cities with smart door locks for newly opened hardcover properties accounted for 42.8%, an increase of 7.9% compared with the same period last year, while the non-TOP10 cities fell by 55.0% year-on-year.

The cities with a year-on-year increase of more than 100% are Kunming and Guangzhou. Among the 14 newly opened real estate projects in Kunming this year, 12 buildings are 100% equipped with smart door locks. In Guangzhou, it is the same situation. Of the 15 newly opened hardcover properties, 13 are 100% equipped with smart door locks. It can be seen that after years of market cultivation, smart door locks have been more widely used in first-tier cities such as Kunming and Guangzhou, as well as new first-tier cities.

Next, among the top 10 cities, Nanjing, Hangzhou, Zhanjiang, and Nantong have a proportional growth rate, with a growth rate between 5% and 20.8%.

In the hardcover smart door lock market from January to April 2020, compared with the same period last year, Junfa Real Estate and Sunshine City have the highest increase in matching volume, with a year-on-year increase of more than 110%. In particular, Junfa Real Estate, as an important regional developer in Kunming, among the newly opened properties this year, Junfa Caiyun City (Phase 3) and Junfa Junyunfeng opened a total of 5,628 suites, 100% of which are equipped with smart doors. Lock products, its supporting brands are Jianlong Haibeis, Panasonic, etc. The newly opened hardcover real estate last year is also 100% equipped with smart door lock products. As a national regional developer, Sunshine City also uses smart door locks as a standard product for its hardcover matching, with a matching rate of 65%.

In terms of the supporting amount of various developers, China Evergrande has the highest supporting amount of smart door locks, more than 25,000 sets, an increase of 28.2% compared with the same period last year, mainly in East China. Country Garden's smart door locks are mainly deployed in East China and South China, with more than 20,000 sets. 70% of the smart door locks in Vanke's newly opened real estate are concentrated in East China.

The matching rates of hardcover smart door locks by TOP10 developers are all over 45.0%. 100% of Zhongnan Land's hardcover properties are equipped with smart door lock products. The smart door lock configuration rate of Junfa Real Estate and Zhuoyue Real Estate is over 90%. The deployment rate of smart door locks by large developers such as Country Garden, Poly Real Estate, China Overseas Real Estate, and Greenland Holdings is between 80-90%.

Domestic brands are more recognized by developers in the hardcover smart door lock market

From the perspective of brand nature, from January to April 2020, the share of domestic brands in the hardcover smart door lock market accounted for more than 80%, reaching 81.4%, further squeezing the market share of foreign and joint venture brands. But from the analysis of its supporting hardcover real estate, most of the domestic brands are concentrated in the newly opened real estate below 20,000 yuan.

From the perspective of the type of developers, the top 50 and non-top 50 brands are more inclined to purchase domestic brands under the centralized purchase of smart door locks. From the perspective of city level, the share of foreign brands is mainly distributed in first-tier cities, new first-tier cities, and second-tier cities, and their share is between 14-18%.

TOP5 brands have a high degree of concentration, with a brand share of 46.7%

From the perspective of brands, from January to April 2020, the share of TOP5 brands in the hardcover smart door lock market accounted for more than 46%. Among them, the cumulative share of the top two brands such as Jianlong Haibeis and Cadiz accounted for more than 30%, reaching 34%.

As a smart door lock to meet the intelligent needs of an increasingly younger house buyer group, to realize the intelligent, environmentally friendly and safe optimal management of the community, and to meet the intelligent development trend in finely decorated houses, at present, smart door locks have become a huge asset in the real estate industry. Potential new standard direction. In the future development of real estate, smart home products represented by smart door locks will surely become an important core force. We believe that in the future, smart door locks will not only serve as a standardized smart home product for hardcover real estate, but will also become the "white moonlight" in the hearts of many rough house consumers. With the increasing popularity of 5G and the vigorous development of the smart home industry, it will bring better development opportunities for smart door locks.